As 2025 approaches and new year’s resolutions are being set, making more money is on many people’s list of goals for 2025. A big way to do this is through digital marketing, and you might have seen the viral course called The Ultimate Branding Course and wondering whether it is a scam, an MLM or completely genuine. Let me tell you that I get it! I am very anti-MLM and did a lot of research about it to create this blog post. As someone who has been blogging about side hustles for over 15 years, I have tried out a whole bunch of side hustles including things like selling my smelly shoes to delivering BT phone books when that was a thing, and I know the power of digital marketing.
In this post I am going to share my findings with you, from discovering Ultimate Branding Course to deciding if it is really worth it.
There I was, scrolling Instagram on a Sunday night and I came across someone sharing a 4 figure screenshot from their weekly sales. As someone who is now a full time side hustler, this did pique my interest. I don’t know about you but I am forever saving Reels to ‘come back to later’ (spoiler alert…I hardly ever do) and I have a list of side hustle ideas that could fill a book. Some I act on and some I just never get around to.
To get started I really had to separate the noise and excitement from seeing screenshots of income proof and do my research about whether UBC would teach me anything AND open up a new stream of income for me.
After doing some research I decided to buy the course to help with my learning and increase my digital product sales.
Results in my first 5 days
I was blown away with my results from my first 5 days implementing UBC.
• Multiple sales
• Automated delivery
• 24/7 income
• £470.35 total
By day 8 I had hit £500 in sales!
What is UBC?
The Ultimate Branding Course (UBC) is a comprehensive digital marketing program that teaches you how to build an online business selling digital products. It’s particularly focused on using Master Resell Rights (MRR) products, which means you can buy products and instantly have the right to resell them for 100% profit.
The course includes 22 modules covering everything from:
- Instagram and TikTok marketing
- Content creation (with or without showing your face)
- Building your digital store
- Email marketing
- Funnel creation
- Brand building
What makes it different is:
- You can start selling immediately (no need to create products first)
- You can run it completely faceless if you want
- It’s designed for complete beginners
- You get lifetime access and updates
The investment is £400 one-time (no monthly fees), and includes rights to resell the course – one sale and you’ve made back your investment.
The key thing to understand is that it’s not just a course – it’s a complete business system that includes both the training AND the ability to start selling products right away.
What is a MLM?
MLM stands for multi-level marketing, and it is a business model where you rely on selling products or services to consumers but also make money by recruiting others into the business and earning a commission from sales they make.
Multi-level marketing is also known as network marketing or direct selling.
Some multi-level marketing companies in the United Kingdom include:
- Utility Warehouse
- Avon
- Herbalife
- FM Group
- doTerra
It can be problematic because the business model often relies heavily on recruitment, making it difficult for participants to earn significant income through sales alone. Many people invest in MLMs only to discover that the costs of inventory, training, and marketing outweigh their earnings. Additionally, the emphasis on building a “downline” can strain personal relationships, as participants often feel pressured to recruit friends and family.
Is UBC a MLM?
When I first discovered the Ultimate Branding Course, my MLM radar went into overdrive. Here’s why:
🚩 Red Flags That Made Me Suspicious:
- People selling a course about selling the same course
- Screenshots of huge earnings
- “Join my team” style messaging and lots of ‘hun’ and ‘babe’. Even the lady I bought the course from called me hun and babe.
- Everyone saying the same things
- Promises of quick wealth
But here’s where UBC is different from MLM schemes:
No Recruitment Required. Unlike MLMs, you don’t need to recruit people under you. There’s no downline, no team building, and no commission structure based on recruiting others.
Product Choice Freedom. You can sell the UBC course if you want to – but you don’t have to. The course teaches you how to sell ANY digital products. I could use these skills to sell: • My own digital products • Other MRR products • Affiliate products • Online courses • Templates and tools
No Monthly Commitments. MLMs typically require: Monthly product purchases, team sales quotas, ongoing membership fees.
UBC is a one-time £400 payment. That’s it.
Real Skills Taught. The 22 modules cover legitimate digital marketing skills:
- Instagram marketing
- Content creation
- Email marketing
- Brand building
- Sales funnels
These are transferable skills I can use in any online business.
No Stock to Buy. Unlike MLMs, there’s: No inventory to store, no minimum sales requirements, no physical products to ship, no hosting parties or events.
My Verdict? While the course CAN be resold (which initially made me skeptical), it’s actually teaching legitimate digital marketing skills.
In my opinion, the MLM comparison comes from people’s selling style, not the product itself.
Is it worth £400? That’s what I’m about to find out! Follow my journey on Instagram [@enrichedwithemma] where I’m documenting everything – success or failure.
Getting access to Ultimate Branding Course
When reselling UBC there are some rules that you have to follow. It must be sold for your currency’s equivalent of $499 or whoever is buying it won’t get access to it – so there’s no under cutting anyone else’s prices.
In the end my decision came down to whose Stan Store I liked the look of the most – as simple as that.
Once purchased you have to request access to UBC, and the process can take a few hours. This was a really big pain point for me, because I was itching to get started.
I used this time to set up my Instagram account, which I then tweaked once I had access to UBC.
As someone with over 15 years of experience, did I learn anything from UBC?
Now let me first say that I am someone who enjoys a course. I like having all of the information about something I am learning in just one place – to be able follow a tick list of things to do in order to achieve a certain outcome. I’m not someone who wants to piecemeal free information and try to put it all together myself. I would rather pay an expert to teach me.
Naturally, with 15 years of blogging, I have learned a lot about digital marketing, sales funnels, email marketing, social media and more.
I have still managed to learn a lot from UBC.
UBC comes with 22 modules and hours upon hours of video lessons, and naturally, some of them where things I did know or did have experience with.
However, within my first few videos I was picking up hints and tips I hadn’t heard before.
Making money with UBC
Let’s talk numbers for a second… 👀
The Ultimate Branding Course costs £400. But here’s the game-changing part – you can resell it for the SAME price. That means:
• ONE sale = Investment covered
• TWO sales = £400 profit
• THREE sales = £800 profit
You read that right. Just ONE SALE and you’ve made your money back! 💫
Think about it:
• No product creation needed
• No additional costs
• No monthly fees
• No shipping hassles
• No customer service headaches
The Math is Simple: Investment: £400 Sale Price: £400 Your Profit per Sale: £400 (100% profit!)
The course community has generated over £1.8M in just 30 days. Even if you achieved just 1% of that success… well, you do the math! 🤑
But it gets better…
Because you’re not just buying a product to resell. You’re getting:
- A complete digital marketing education (22 modules!)
- Skills to sell ANY digital product
- Instagram and TikTok mastery
- Proven marketing strategies
- Lifetime access and updates
And remember – just ONE SALE covers your entire investment.
Ready to take action? Here’s your next step.
What’s the investment and ongoing costs?
Let me break down ALL the costs involved in starting your digital product business with UBC – because I believe in complete transparency!
Initial Investment:
Ultimate Branding Course (UBC): £400 one-time payment This is your main investment and includes:
- 22 training modules
- Lifetime access
- Course updates
- Resell rights
Essential Platform Costs:
Stan Store (Your Digital Shop) • First 14 days: FREE • Then choose either:
- Standard: $29/month (approximately £23)
- Premium: $99/month (approximately £78)
Pro tip: Start with the free trial, then upgrade when you’re making sales. Bonus: No transaction fees on any plan!
Design Tools: Canva • Basic version: FREE • Pro version (optional):
- First month: FREE
- Then: £13/month
Pro tip: The free version is perfectly fine to start with!
Optional Tools: ManyChat (for automation) • Starting from: £15/month
Pro tip: Wait to add this until you’re ready to scale
Minimum to Get Started: £400 This covers your UBC purchase and gives you access to all the free trials and basic tools.
Realistic Monthly Costs After Trial Period:
• Basic Setup: £23/month (Stan Store Standard)
• Full Setup: £51/month (Stan Store Standard + Canva Pro + ManyChat)
Remember:
- No inventory costs
- No shipping fees
- No hidden charges
- ONE sale covers your initial investment
- Additional sales = 100% profit
My Recommendation: Start with the £400 UBC investment and free trials. Only upgrade your tools once you’re making consistent sales. This keeps your risk low while maximizing potential returns.
Frequently Asked Questions About UBC
Q: Is this really worth £400?
A: The course includes 22 comprehensive modules, lifetime access, and the ability to resell it at 100% profit. One sale covers your investment, plus you gain valuable digital marketing skills you can use across any online business.
Q: How long does it take to make your first sale?
A: Results vary significantly. Some people make their first sale within days, others take weeks or months. Success depends on factors like your existing audience, time investment, and implementation of the strategies taught.
Q: Do I need technical skills?
A: No! If you can use Instagram and follow step-by-step instructions, you have enough technical knowledge. The course breaks down everything from basic setup to advanced strategies in beginner-friendly terms.
Q: How much time do I need to commit daily?
A: The minimum recommended time is 1-2 hours per day. This includes creating content, engaging with potential customers, and implementing the course strategies. You can adjust this based on your schedule and goals.
Q: Do I have to show my face?
A: No! The course includes specific modules on faceless marketing. Many successful UBC students run their entire business without ever showing their face.
Q: What support is available?
A: You get access to course materials, regular updates, and a community of fellow students. There’s also support for technical issues and course access.
Q: Can I sell other products besides UBC?
A: Absolutely! While you can resell UBC, the skills taught apply to selling any digital products. Many students use the strategies for their own products, other MRR products, or affiliate marketing.
Q: What tools do I need to get started? A: The essential tools are:
- Phone or computer
- Internet connection
- Stan Store (14-day free trial)
- Canva (free version available)
- Optional: ManyChat (from £15/month)
Q: Is this an MLM scheme?
A: No. Unlike MLMs, there’s no recruitment requirement, no downline structure, and no recurring fees. You’re buying a course that teaches legitimate digital marketing skills, with the option (not requirement) to resell it.
Q: What if I already have marketing experience?
A: As someone with 15 years in digital marketing, I still learned new strategies and techniques. The course provides structured, up-to-date methods specifically for digital product sales.
Q: How quickly can I get started?
A: Once you purchase, course access typically takes a few hours. You can use this time to set up your Instagram account and Stan Store. Many students start implementing strategies within 24 hours of purchase.
Q: What happens after I buy?
A: After purchase, you’ll:
- Request course access
- Set up your Stan Store
- Create your Instagram account
- Start working through the modules
- Begin implementing strategies
