Marketing is one of the best jobs today as you can find a lot of career opportunities and grow into a skilled professional who knows everything about marketing! Being a guru requires a lot of studying and higher education, which is anything but easy to finish. But how do you know what is currently in demand? Which of these services are in high demand and will be even more demanded in 2020? We present you with a short article with the top 8 marketing services for higher education in 2020!
SEO
Search Engine Optimization is the complex process of increasing the quality of the website traffic by improving the website’s visibility at any search engine, in plain words. SEO Specialists are highly paid, but also highly responsible for the websites that they work on, as they have to perform various techniques to increase the web page’s visibility and, therefore, rank.
There is no particular university degree for this job, but you can search for some of the best tutoring websites to receive the best education on SEO. Also, there are a lot of webinars that you can attend, so make sure you search for these.
It can be split into the enterprise, eCommerce and local SEO. It is a demanding occupation that requires you to be in a constant knowledge-update mood so you could improve your work and techniques. If you are considering a career in the Marketing field and have some web coding experience, head for this service to make your career!
Web design
Web design is another highly demanded marketing service that is going to be even more popular in 2020, as there are millions of websites that are published on a daily basis! From designing a simple gallery website to the complex e-commerce huge sites with extensive databases – you will work on the entire website. Including front-end and back-end. If you are skilled enough, you will perform all the back-end work and code every single line of the website, or maybe use the template and edit. In any case, working with websites is a fun, innovative and highly creative job!
Social Media Marketing
The next great service that is going to be highly profitable is social media jobs. Social media marketing is a complex term and it consists of:
- Facebook marketing
- Twitter marketing
- Instagram marketing
- Linkedin marketing.
Each of these types revolves around being the administrator of the famous brand’s pages, where your goal is to be the voice of the company! Whether you work for Coca Cola and manage their business Instagram account, or you work for a small local legal company, you will have to be fast-responsive and ready for the work at any time! Any change in the company is going public! Your goal is to manage the social accounts, provide customer service to customers, post new updates and offers and make sure that the profile is business professional. This job was earlier done by the company owners, but things have changed now and you should consider this service as the potential career advancement.
Paid Marketing
Paid marketing involves presenting the content that is paid to be shown to potential customers and clients. No company can survive the harsh market and competitors without the paid ads that are displayed to the users who are looking for such ads and offers. It is one of the fastest ways to generate webpage traffic. The whole point of this concept of paid media is to deliver those paid ads to people who might become your followers/clients potentially, which makes it a profitable investment. There are carousel ads, dynamic ads, Twitter, Instagram and influencer paid types of marketing that help a company in converting the clients and attracting them to become loyal customers who will trust them.
Copywriting
Copywriting is a fantastic marketing service that is going to be demanded even more as there is no artificial intelligence at the moment that can produce highly unique, creative and engaging slogans that might distinguish a company, among others. Copywriting includes SEO copywriting, content marketing and guest posting, where each activity has its own goals and objectives. A skilled copywriter is a crucial member of the marketing team. Each company has several copywriters, depending on the size of it, to ensure that they deliver highly convertible and profitable content that would tempt the users/buyers to see what they have to offer. As the number of new companies rises in the world at the moment, the need copywriters will only grow over time!
Email marketing
Email marketing is a reliable way of customer gathering, as the users sometimes leave their emails in case they are interested in something. An experienced email automation expert is as almost paid as a senior programmer, which speaks enough about how serious this occupation is going to be. There are a lot of email automation tools. Tools like Click Funnel are there to help the email marketing expert to ensure that he sends emails efficiently, regularly, and without too much interference. Once the email campaign is set up and ready for use, the expert only needs to run it, but the way from building it and preparing for deployment is not that easy.
Affiliate marketing
Affiliate marketing is one of the easiest ways to promote a business and earn money while you are doing that job. What you basically do is that you, for example, present a pair of Nike shoes and write a complex, several-page, detailed and genuine review on these shoes so you could point out the pros, cons, possible improvements and suggestions. You help other users who are looking for the same product. Affiliate marketing is jobs that are going to be more present as the new brands, as well as the existing, will going to expand in the future and there will be a need for people to represent the giant companies and brands. To work as an affiliate marketing expert, you do not need to attend any special course or school, but rather to invest time into reading a ton of material that can be found on the Internet.
Web analytics
The experts in this field measure the website’s traffic and other data that help in the process of web optimization. The analytics can be used as a powerful business tool for market research, as well as the tool for improving your own website and its ranking. Key Performance Indicators are the inevitable part of web analytics. The data collection, as well as the KPIs, allows you to examine the webpage, process the data and reach the successful online strategy that will fulfill the goals, objectives and other standards of the business.
