Not so long ago, if you wanted to play bingo, you had to visit a land-based bingo venue. The technology and internet today have radically changed this, giving us access to numerous websites that let us play different games like bingo, poker, roulette and much more. Check out the best bingo sites this year that are ranking high and satisfy the demands and expectations of, otherwise needy, bingo players.
Today, games we love have transferred online, within reach of our phone. The smartphone app market is experiencing steady and constant growth. As mobile users, we tend to download and install different apps on our phones for many reasons. There is an application for almost everything and bingo is no exception. This trend led to some changes in recent years in the world of bingo games.
Reasons to play online
When online, bingo players enjoy the flexibility and special offers compared which aren’t typically available offline. Many game providers provide exclusive online-only bonuses. As players, we tend to pay attention to these things because they are often presented as a one-time opportunity to win.
New Incentives
With so many bingo applications catching your attention, game providers are doing their best to make their sites look more appealing. Most of them include some type of incentive to attract new and returning players like sign up bonuses and exclusive offers to get you to start playing.
This is certainly a welcoming change for bingo players. Bingo mobile apps give space for creative marketing, something that was rather difficult to achieve back at a bingo hall. Applications provide players with better bonuses and freemium offers when playing bingo on an application.
Wider audience
It is estimated that over 2 billion people in the world own a smartphone with constant internet access. This means that bingo is accessible to more people than ever before, and as a result there are more players in the world. This means that bingo games are rising in popularity, even in countries where bingo was not a common game or activity.
An interesting phenomenon is that people who normally played bingo offline at a physical venue, are more likely to play online these days. There is no need to leave your current location, you can just log in, play and interact with other players. All of that is just one click away.
Furthermore, gen Y tends to download and use apps more than any other demographic. That means they will most likely download apps, including bingo apps.
Challenges
Mobile bingo faces few challenges such as tax and regulation. Advertisements are also under the lens of compliance. Companies need to make sure that information promoting responsible gaming is displayed and underage players are fully restricted to access gambling content.
In addition, the players’ behaviour and demand have changed over time. This brings opportunities and changes in the market regarding the acquisition and implementation of player data. Experts believe this industry needs to keep up with the disruptive trends in order to remain relevant and up to date. These rules may limit casino software developers to release mobile gaming apps, but the restrictions have been imposed in order to make sure that the end-users are protected against unwanted gambling-related harm.
Conclusion
The Mobile Bingo industry became an extremely competitive market. It requires marketers to closely inspect player behaviour and look for ways to increase engagement, loyalty and retention. Bingo operators need to communicate intelligently with their players by carefully segmenting players based on their preferences.
Understanding and utilising different game patterns among bingo players can help analysts communicate with them more effectively, thereby increasing the player engagement and revenue.
