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Everything you need to know about mystery shopping in the UK

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I love mystery shopping, and every month it makes a hefty chunk of our online income! Mystery shopping not only a way to make extra money, but it is also great for the free items we get, which in turn helps to reduce our budget elsewhere. We have used mystery shopping to purchase groceries, toiletries and even to help with Christmas shopping. Here is everything you need to know about mystery shopping in the UK, including a list of my favourite companies.

What is mystery shopping?

Mystery shopping services is a tool used by companies to evaluate their quality of service. Imagine a store knowing that a regional manager would be visiting the store – the store would be on “best behaviour” and the manager wouldn't know where the store is failing and where they are excelling.

Companies employ outside mystery shopping agencies to recruit mystery shoppers to carry out assignments. These shoppers will act like a normal customer and look at certain aspects of the service they receive. The shopper then completes a report after the assignment and receives a payment for doing so.

Mystery shopping helps us to afford Disney World.

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How to become a mystery shopper

If you are interested in how to become a mystery shopper then I have created a full and detailed guide for you.

Examples of mystery shopping jobs in the UK

These are three examples of mystery shopping tasks I have completed:

  1. Visiting a popular fast food restaurant, timing how long my order took to arrive, checking that the condiments area was well stocked and visiting the bathroom to check for cleanliness.
  2. Recording a phone call to a hotel whilst booking a room; going to the hotel overnight with dinner for two and then breakfast for two the following morning.
  3. Calling a business school to register interest in a course they were offering. I then had to wait two working days to see if the business school contacted me again to close the sale.

Mystery shopping online or over the phone

As well as shopping in popular high street stores or restaurants, mystery shopping is also conducted over the phone or online. There are mystery shopping companies who only focus on online assignments, or you can find these mystery shops amongst traditional assignments.

Mystery shopping companies

There are so many mystery shopping companies out there, knowing where to start can be a minefield. Below I have listed tons of UK based mystery shopping companies, but first I want to make a special mention to my favourite companies.

Market Force

I have completed hundreds of jobs for Market Force, and they are a great company to sign up for. With lots of clients, you are sure to recognise many of them. You are able to select a few areas, perhaps where you live and where you work, and search for jobs. I would strongly recommend that you join Market Force as your first mystery shopping company.

Grass Rroots Mystery Shopping

Grass Roots mystery shopping are another firm favourite here, and I have completed almost 50 jobs with them. Ranging from getting my groceries free to test out click and collect to asking about travel currency, the jobs have been varied and well paid.

Red WigWam

Red WigWam may be the new company on the block, but both Tony and I have made lots of money with them lately. At the moment they seem to be focused on one supermarket, but this might just be the area that we are in. They send detailed pay slips and take care of your tax, leaving you with your take home pay.

e-digital

If you are looking to exclusively mystery shop online, then register with e-digital! E-digital has regular mystery shopping including purchasing items online (reimbursed) and testing apps. You will need to invoice them monthly once your balance has reached the payment threshold.

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Other recommended mystery shopping companies

Mystery shopping apps

Along with the companies listed above, there are a ton of smart phone apps that pay you for mystery shopping. My favourites include:

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Mystery shopping and tax

You will need to declare your mystery shopping earnings and pay any relevant tax on your earnings. I have written about declaring your extra income to HMRC to help guide you. Remember that you can offset any travel you do at a rate of 45p per mile.

Mystery Shopping hints & tips

  • When you apply for mystery shopping companies, they will most likely ask you to write up a report or list why you think you would make a good mystery shopper. If you save this for your next application then you will save time.
  • Be sure to read through the brief carefully and do some research beforehand. Sometimes the reimbursement you are given does not cover the item(s) you are required to purchase. This is fine if you were planning on going there anyway or you are looking to get some money off a purchase, but not okay if your sole aim is to make extra money.
  • Don't be afraid to ask for travel expenses. Sometimes if an assignment has been difficult to place then you might be able to ask for an increased fee or your travel expenses paid.
  • Don't talk about your assignments. Most, if not all, mystery shopping companies don't allow you to mention their clients
  • If you fancy a break, check out the rainbow riches slot.

So there you have it, everything you need to know about mystery shopping in the UK! If you have any further questions then please leave them in the comments below.

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Everything you need to know about mystery shopping in the UK

8 responses

  1. Thank you so much for this Emma. We used to be regular mystery shoppers a few years ago when we lived in the big city. It is something we have wanted to get back into so will be reading this post in great detail.
    It was very enjoyable and we have had some funny moments too!

  2. Thanks for the list of UK companies. Most of the sites based in the United States don’t have a good resource for shops overseas (where i travel frequently).
    If and of your US readers stumble over here and need a good list of US mystery shopping companies, I found this site to be helpful: http://bestmysteryshopping.howtosecretshop.com/
    Thanks again. I look forward to eating my way through the UK via mystery shopping on my next trip!

  3. Thankyou for this, I have wanted to try but have been afraid it is just a scam X

  4. Thanks for this, Emma. Great info! Mystery shopping is great for a bit of side income, plus it lets me indulge my shopping habit without actually spending my own money.

  5. Really helpful page! Looking to start and now have a good lost of places to apply to, many thanks!!

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Emma Drew

Emma has spent over 15 years sharing her expertise in making and saving money, inspiring thousands to take control of their finances. After paying off £15,000 in credit card debt, she turned her side hustles into a full-time career in 2015. Her award-winning blog, recognized as the UK's best money-making blog for three years, has made her a trusted voice, with features on BBC TV, BBC radio, and more.

Well done