Have you been thinking of a new way to make money? Maybe you've been through some different options but none of them fit with your lifestyle or your work/life balance? Have you considered starting a side hustle as an influencer? Let's look at what you could be doing, how you can make money, and how to carve out your career in the influencer world.
What is an influencer?
First things first, what is an influencer? They are ordinary everyday people with huge audiences online. Some of them have a bigger reach than the latest person coming out of the Love Island villa. Businesses are moving into influencer marketing, an arm of social media marketing. It involves endorsements and product placement from companies wanting to reach a specific audience. The brand pays the influencer; in return, the influencer wears certain clothes and uses specific products or links to individual sites.
How can influencers make money?
Brands want to access the audience that the influencer has and by paying them for a campaign, they can get their products or services in front of potential buyers. Influencers can charge different amounts depending on the platform they are using, the work required and the size of the audience they have. Many companies offer products and freebies rather than money to smaller influencers. However, there is a point at which influencers should start charging for this work.
Utilizing social media
Working online and having your life on social media can be a dream for many. However, in reality, we all need to improve how we stay safe on social media. Pay attention to what is in the background of the photographs you post. You don't want to give away secret and personal information. We can be tempted to tag ourselves at different places and reveal our location all the time, but this can lead to people stalking us. Influencers often have trolls and most of these are harmless. However, some people send threats from behind their keyboards. If you are ever concerned, screenshot the comment or information and contact the police. Social media can be a great place to make money and use your platform for good, but it can also be a place where the worst of us hang out. Be aware and stay safe on social media.
Carve your own career
If you have social media accounts and have grown an audience over a period of time, you could carve your career as an influencer. Many consider influencers as lifestyle experts who spend their time posing near pools. Some influencers do that, yes, but not all of them. You could show expertise in anything from baking to parenting, teaching, or sporting activities.
Start an account, grow an audience and see where influencer marketing could take you.
