What are virtual events?
A virtual event is an event that takes place online and is usually joined by a number of participants, with one or more people presenting teaching or training to those participants.
Virtual events have become increasingly popular in recent years as more and more people are looking for ways to connect with each other online. Virtual events have changed the way many people engage with other people and create content.
Virtual events are increasingly popular after lockdown because they allow people to safely attend events. There are also lower running costs which we will discuss later.
Why are virtual events cheaper to run?
Traditional conferences can cost a lot of money to run, as well as needing a lot of time spent on admin tasks.
Traditional conferences need to locate and pay for an appropriate space with the required amenities.
For example, if it is an international conference then delegates attending would be more likely to attend conferences held in hotels they can stay at. They would also need excellent transport links from local airports.
A health and wellbeing conference might require space for exercises such as yoga, or quiet meditation space.
As well as all the costs associated with finding the right venue, there is also lots of admin to do before the event, such as risk assessments, and higher staff costs whilst the conference is running to check delegates in
Not to mention other costs such as ID badges and lanyards.
It all adds up.
Running a virtual event using a virtual conference platform is much cheaper than running a traditional conference. This means that you can maximise your profit as well as offering a lower, more tempting price to potential delegates.
How can you make money from virtual events?
With the right strategies and tools, it is possible to create a profitable virtual event business.
With the rise of virtual events, monetizing them has become an important aspect for many businesses. This is because virtual events can be a great way to generate revenue and create additional income streams.
There are various strategies to monetize your virtual events. These include using paid event registration systems, digital ticketing platforms, and other online payment solutions. By implementing these strategies, you can ensure that your online events are generating maximum revenue. Additionally, it also helps in providing a better experience for attendees by ensuring that their payments are secure and hassle-free.
It also helps in increasing the overall attendance at conferences as well, which helps you to upsell other products such as books, courses, courses and of course mentoring programs.
Virtual events I've been to
Over the years I have attended a few virtual events, and I much prefer them to traveling to large events such as Fincon, which I went to in both Dallas and Orlando. I found it to be extremely overwhelming.
Virtual events don't have to be massive events attended by hundreds of delegates.
I am currently undertaking training sessions via Zoom, meaning that I can do them from the comfort of my own home and I can still be home for the post being delivered. I have no additional travel costs and I know each session takes 2 hours – I don't need to factor in travel time or worry about traffic.
I have also attended a small zoom art session where the instructor had us all completing tasks in the comfort of our own spaces, whilst engaging with each other.
