Institutions, organizations, and brands use social media platforms to raise awareness, connect with their audiences and drive business. Social media has become increasingly crucial in our lives, from the “like” we click on certain posts to making a profit out of it.
If you have a large following on one of the major social networks, you can spread the word about new products, initiatives, services, or campaigns. Nevertheless, having 1,000 followers on Instagram, TikTok, or Facebook is not enough to consider yourself successful.
Here, we’ll learn about well-established strategies for boosting your social media following and increasing your revenue from the same. Check out these tips in which you can grow your social presence and share your voice.
Choose Your Channels
The art of creating engaging content and boosting your social media following lies within the right channels. With so many platforms available, it’s daunting to be everywhere. Make sure you choose the right channel by finding out which channels the audience prefers. The rule of thumb is that the right channel is the one where the audience is at.
You can do the research by:
- Conveying surveys or interviews to your customers or prospects;
- Search platforms like Reddit for niche groups;
- Using social listening tools;
Additionally, you can use likes Kopen Instagram services to buy followers or likes and increase your online presence. They work with different social media platforms including: Instagram, Twitter, TikTok, and Facebook.
Use Facebook for Classic Promotion
Facebook is ideal for communication and classic promotion of your brand since posts require less storytelling and coordination. Most of the follower engagement is seen through the comment discussion on the posts.
Use Instagram for Creativity
Instagram, on the other hand, is used to express the creative side of your brand. It relies on the aesthetics of the posts to create an appealing and visually-pleasing channel for sharing content and improving brand image.
Use Twitter for Hashtags
Twitter is great for tailoring content and getting on the algorithm radar. You can use hashtags to succeed on the platform and reappear in your followers’ feeds.
Create Engaging Content
Brands want to collaborate with influencers who already have an extensive fanbase and tend to increase it proportionally as they post engaging and relevant content on their platforms. The key to building a successful community is in the content – create content that will be interesting, relatable, and engaging to your followers who will ultimately become paying customers.
1. Include Visuals
Remember to include a visual with every post you share on social media platforms. According to the visual marketing statistics by HubSpot, 94% of the posts with images are higher in views than those without images. And these posts are 40 times more likely to get shared on social media platforms.
Another statistic conducted by the above-mentioned entity is that images with faces get 38% more likes than those without. A tip – if you are a beginner in creating graphics or polishing your images, we’d recommend using tools like Canva that are beginner-friendly and easy to use.
2. Include Videos
Videos are one of the most engaging content types when it comes to social media. The content in the video form is used to maximize follower engagement and generate views. Make sure to upload the videos directly on your platforms like TikTok, YouTube, or Instagram and grab your followers’ attention.
Optimize Your Profiles
To appear professional and reliable to your followers, you need optimized social media profiles. Steps you need to do:
- Upload a logo, professional photo, or video for a more appealing look – make sure it’s the proper size
- Add target-specific keywords by which you can be discoverable by search engines
- Fill out all of the areas of your profile and untag yourself of irrelevant and inappropriate posts
- Use the same image across several social media platforms so the audience can recognize you easily
- Include links to your other social media platforms, your website, or a landing page
Get Visibility From Contests
One common tactic most influencers use are contests. Many brands gather followers and increase their visibility by organizing giveaways, challenges, or competitions. To participate in such events you need to follow certain rules like the contest post, share it on social media publicly, follow the account, and tag friends in the comments.
This is one of the best strategies to have the algorithm work in your favor and boost engagement by generating comments, likes, and shares. You can grow your community easier thanks to mentions and tags in the comments.
Learn More
To learn more about specific social media strategies for improving the visuals, graphics, and content on your platforms, check our blog. Moreover, share this article with someone who might find it helpful and help them grow their fanbase.
