If you’re in digital marketing, or even if you specialise in email marketing, you’ll know that affiliate marketing is one of the biggest money spinners there is.
Before we dive into the most important things you should know if you want to make money with affiliate marketing in email marketing, there are some basic concepts that you should be clear about.
Affiliate marketing is a kind of internet advertising that consists of a group of people called affiliates. Affiliates are those who advertise advertisers and their products with a commercial or special sale. It must be eye-catching and help capture the attention of the potential customer or user. With it, it is possible to earn money by promoting third party products.
Here are some tips that you should follow to earn extra money through affiliate marketing.
Newsletter with website or blog, or without it
Affiliate marketing is one of the most popular channels for affiliate marketing. One of the most frequently asked questions for those who want to try their hand at affiliate marketing is whether or not it is necessary to have a website.
The answer to this question is a resounding yes. However, there are also a number of alternative online channels through which affiliate marketing strategies that can be implemented. Email marketing is one of them.
Email marketing
The marketing strategies that are carried out through emails are within what is known as direct marketing strategies. One of the advantages of email marketing is that it reaches directly to the recipients, so the projection to potential customers is also direct.
Despite this, and although it may seem otherwise, not everything is so easy in email marketing. There is a risk that those emails that reach the potential customer from our side are classified as bulk emails, spam, and are deleted without even having opened them.
There are many sectors that use this marketing strategy to grow their business. For example, insurance companies launch offers for those who contract their insurance through this email. Telecommunications companies announce new electronic launches with offers as well. Even the casino world has joined in this type of strategy to attract more customers. For example, many of them add in what is known as a “landing page!” all the relevant information that could be of interest to the potential customer. For example, the site Asiabet could create a landing page which includes the best casino bonuses, which can often be for different games such as poker, blackjack or rummy, and they even offer free welcome bonuses for new players if you sign up directly from that landing page. They also often inform the user how these types of bonuses work and try to entice them with trial games on the same landing page.
Preliminary tips for the development of an email marketing strategy
It is highly recommended to develop your own database, or create an organic one. It is not advisable to buy one that made by a third party. It is also convenient and very important to maintain the database clean and well-organized, so weekly checking is suggested to get rid of clients that do not read the emails sent to them.
On the other hand, the database should be segmented by age range, gender and preferences. As well as adapting the emails to the RGPD so that recipient’s data can always be protected and they have way to easily unsubscribe from the service.
In addition, the design of the email needs to be attractive and the message easy to read, adding simple and clear access buttons. To do this, wording should be eye-catching, especially the subject line, since this is the first thing the recipient will see and ultimately what will make them decide whether to open the message or not.
Email applied to affiliation
Even though social media has burst into the scene alongside other marketing-friendly channels, it does not mean that marketing has lost its strength in this area. Email marketing is also a great promotional tool to consider when working within the affiliate marketing department.
When the goal is to generate leads for a particular brand, email marketing becomes one of the most cost-effective strategies. The format of the emails makes it much easier for recipients to access tracking links, banners or buttons that provide easy access to advertisers.
In addition, these resources simplify leads and registrations. Since all that’s needed is one click, it greatly simplifies the process for the recipient as well.
For this reason, the most important thing when it comes to obtaining results through email marketing is not its functionality, but the correct elaboration of the steps to follow beforehand.
