Can you believe that Twitter might be more addictive than cigarettes? This is according to a research paper published in Psychological Science. Essentially, using social media increases happy chemicals in our brains which is why there’s a never-ending stream of new users and viewers. This is great news for any business marketing strategy. The flip side though is that it can be quite overwhelming in terms of the volume of content constantly being updated, shared, liked, and commented on. That’s why there’s now a long list of tools to allow you to manage social media more effectively. In fact, one of the most obvious tools to get familiar with is an online video editor. With Promo Editor, for example, you’ll be able to create videos with amazing content that make your business stand out from the crowd.
What are you Looking for in Tools like an Online Video Editor?
Before you get started with reviewing social media software tools, let’s have a look at some core criteria:
- Ease of use
- Time and cost effectiveness
- Efficiency
Clearly, you’ll want to use tools that you enjoy working with and that are intuitive to operate. This is about making your life easier, not harder. This is why you’ll also appreciate it if the tools save you time and money. For instance, you can make a free video with an online video editor in less than half an hour. That's essentialy thanks to its awesome video maker templates.
Moreover, video editing is often free or very accessible such that you can add the effects you need. Although, don’t forget that you probably want some tools that help you cut through the noise and allow you to focus on the right target audience. After all, you want to get the right people to watch whatever you make with your online video editor.
Top Social Media Tools
Whilst there are many tools you can easily download, these ones frequently come up as easy to use such that your video clips and online profile will be even more successful:
1- Promo.com
As mentioned, this online video editor allows you to make the perfect free video online for your target audience. You’ll be able to search through millions of templates, many of which are designed for businesses, and easily edit videos. Of course, you can customize and upload your own images before video editing. Either way, this convenient tool is a must for your video content. The added advantage is that its free version is very good and in many cases, is all you need.
2- Buffer
This scheduling tool helps you delay your posts so that they come up on your social media channels at the time you want. Most advice out there says that weekday lunchtime is perfect for posting a video online but, depending on where your target customers are in the world, you might be asleep. You also get some useful analytics. The good news is that it’s all very cost-effective at around $15 per month.
3- Sprout Social
Whilst this tool also allows you to schedule your video online posts, it’s also fantastic for analytics. You get engagement and influence scores as well as your response time to questions. Interestingly, it also allows you to remove unhelpful followers who don’t match your targeted demographics. At the same time, you can create workflows from your social media activity and video creation efforts. The price tag is slightly higher at $99 per month for 5 profiles. Nevertheless, it is a very versatile software tool.
4- Kicksta
Instagram has been growing in popularity and several tools are specifically designed for that platform. Some video editors are also designed to connect directly to Instagram so that it’s easy to download your video clips straight onto your profile. Kicksta though is specifically designed to get you more followers by liking on your behalf any relevant accounts. As we all know, reciprocity is important on Instagram so they’ll start following your page also. All this for $49 per month.
5- Buzzsumo
This fun software tool means you can follow competing keywords across social media channels that are relevant to your niche. Moreover, the analytics give you data on how many shares you get for your online video posts. After all, there’s no point in having an amazing online video editor if no one gets to view or share when you make a video. Moreover, they offer a free plan before their subscription options.
6- NapoleanCat
If you’re developing an online store then this software tool is for you. They have a great way to make it easy and seamless for your future customers to click from your online video to your online store. Moreover, it allows you to showcase your products across all your platforms and to manage customer reviews as well as special offers more effectively. You can expect to pay around $21 per month.
7- Google Analytics
Everyone knows Google Analytics but it’s still helpful. It’s actually a good place to start. That's because it gives you the information you need to work out which social media platform would be best for your business.
8- HootSuite
No list would be complete without Hootsuite. It’s a commonly used social media management tool. That's because you get a good overview of everything on your dashboard from analytics to individual channel progress. There is a free version but otherwise, you’ll be paying around $10 per month or more, depending on the features you choose.
Key Takeaways for Social Media Tools including an Online Video Editor
Managing social media marketing is first and foremost about creating compelling content. An online video editor is just the tool for that. Once you’re happy with your online videos then make your life easy by choosing a tool that helps you keep on top of your marketing content calendar. Everything else will flow naturally from there and you’ll see your online presence analytics blossom.
