Social Plus has reviewed and added to a number of the tactics below for a better and more engaged business Instagram.
- Branded Hashtags
Using branded hashtags can improve the discoverability of your business. It can also help your customers connect over shared values and interests.
According to Sprout Social's study, using one or more hashtags on your posts increases engagement on these posts. However, posts without hashtags do not get more engagement.
It is, therefore, beneficial to use catchy hashtags.
You can even use hashtags as mini call-to-actions. For example, Paqui, a snack brand, created the #OneChipChallenge hashtag.
The #OneChipChallenge hashtag is a call-to-action. It challenges people to try their black tortilla chips. They season the chips with Carolina Reaper Chili. You will try it and post your experience on social media.
They managed to use #OneChipChallenge to create more interest in their chips since more people wanted to prove they can tolerate the pain.
In fact, 19K posts currently use the hashtag. Some of these posts have hundreds of thousands of views.
- User-Generated Content
Most Instagram users love use-generated content. It is, therefore, important to use user-generated content. It is easy to use this type of content to build trust.
However, it is a bit tricky to implement a user-generated content strategy. This is because users bring unique perspectives to the table. Therefore, some of these perspectives might not fit your brand.
It is much better to create a system that ensures the user-generated content fits your brand. And you need to post the content regularly.
Remember, you will need to carefully solicit, edit, and promote user-generated content. Make sure the content resonates with your followers. A good way to increase your following is to buy Instagram likes.
Frank Body, a body scrub brand, collates the transformation stories of their users using the hashtag #thefrankeffect. This is strategy is very successful for their brand.
In fact, there are more than 50,000 user-generated posts with this hashtag. All of these posts promote the body scrub of this brand.
- Use Influencer Marketing
Many Generation Z and Millennials do not follow Hollywood celebrities. However, they listen to Instagram influencers.
If their favorite influencers recommend a product, they are more likely to purchase this product.
Therefore, you can use influencer marketing to promote your brand. According to statistics from the CQC, you can get 11 times ROI from influencer marketing than from other internet marketing strategies.
For instance, FIJI Water and @weworewhat, an Instagram influencer, partnered to grow the FIJI Water brand. They use the #bodyworewhat hashtag to grow the brand. This has hashtag has helped them build their brand.
In fact, 25 Instagram posts with this hashtag have attracted more than 235,000 likes.
- Use Color Palette and Brand Theme
Make sure every post you upload aligns with your target audience and your brand.
You can build your brand with your brand theme. Use your brand theme to represent your brand on Instagram.
Some of the elements you can use to create your brand theme include; photo styles, fonts, tones, colors, and many more.
A color palette can bolster your brand theme. Therefore, your color palette should reflect the values and personality of your brand.
For instance, you can use sleek neutrals, like grey and black, to get modern sophistication. Use earthy tones to get a rustic vibe.
- Add Call-to-Actions
Most Instagram users have short attention spans. Once they browse your Instagram posts, they are more likely to visit another page. You can use call-to-actions to keep them on your page.
For instance, you can send them to view your Instagram Stories. They can get limited-time sales or updates of your specials on your Instagram Stories.
In fact, you can use Instagram to build your email lists and grow your YouTube channel.
If you use call-to-actions, most of your followers will become active followers. You can even ask them to tag some of their friends. They can help promote your brand.
Instagram influencers use Instagram to run contents for different brands. Therefore, you can ask your followers to comment on your posts to encourage engagement.
- Diversify Your Content
Even though it is effective to use image-based content on Instagram, do not just rely on photos. It is even better to share short videos on Instagram videos. Use these short videos to promote your products.
You can use short videos to promote your YouTube channel. You will just direct your followers to your channel. If they love your short videos, they are more likely to visit your channel.
In addition, you need to use Instagram Stories. Use Instagram Stories to share your time-sensitive content.
- Use Trending Hashtags
It is easy to find popular phrases on Instagram. If a phrase becomes popular on Instagram, you can upload new content with the phrase. Popular phrases can increase your profile views.
You can use social media tools to find popular hashtags and phrases.
Do not just jump on the latest trend. Why? It can damage your brand.
However, if you can leverage the latest trends, you are more likely to get more Instagram followers. Therefore, it is best to use trending phrases sparingly to avoid damaging your brand.
In fact, it is much better to use industry-specific phrases. This is because they can help you get targeted traffic and build your brand.
