Do you have a business or brand that you are marketing on Instagram but don’t seem to be having much success doing this and don’t know how to reach a specific audience?
Instagram is a powerful social media platform that can be used to drive traffic to your website, increase brand awareness, and even connect with customers. It comes with no surprise then, that it has quickly become one of the most popular social media platforms for both individuals and businesses alike.
However, before you start posting away on your business account there are a few things you need to know about choosing the right niche. Niches are incredibly important when it comes to reaching the right audience and becoming successful, especially when used in conjunction with growth services, such as Growthoid, to get Instagram followers. Almost all popular accounts have a niche. If you are a new user, you might not know about the different niches or what to post in them, so here is everything you need to know.
What is a Niche?
You may have heard people say, here and there, that when it comes to finding success on Instagram you need to be posting within a niche. But what exactly is a niche? By definition, a niche is a specialised segment of the market for a particular kind of product or service. When it comes to posting on Instagram, a platform that has billions of users, it is literally impossible to reach every single user with something that they enjoy all in one post.
However, with such a big social media platform, there is a much larger chance that you will be able to find a specific group of people that are specifically interested in your kind of content, your niche. Instagram has so many different niches to choose from, and choosing one isn’t about finding the most popular, but rather finding the one you are most passionate about and the one that suits your content the best.
Health and Fitness
These days, so many people are now concerned about their wellbeing and are wanting to live their absolute best lives possible, which means the possibility of gaining many followers. This means keeping fit and healthy and living a life that is fruitful and happy. One of the biggest markets and niches on Instagram is that of health and fitness.
In the health and fitness niche you will find an abundance of different kinds of content from dietitians telling you what you should be eating, all the way to inspirational stories about how people got their life on track.
If you are thinking about posting to this niche the kind of content you could consider is tutorials on how to use various different kinds of gym equipment, workouts that you could do from home, showing off your healthy meals for the day, trying out new fitness products and so much more.
Beauty
Following on from the idea of people trying to live their best healthy lives, one of the factors included in this is beauty. When it comes to the beauty niche, you have two different sections; skincare, and makeup.
In this niche you could post so many different things for makeup tutorials, to reviews on different products, to skincare routines, and even hosting giveaways and challenges for people to enter.
Food
Next up we have the food niche. Everyone has to eat, but eating for some is more than a necessity and rather an experience. For others, the food niche is a way to learn how to make basic meals to get them through the week.
If you are looking to post in the food niche there is so much opportunity. Here you can post various different recipes and tutorials on how to make meals, reviews on different restaurants, show off the exciting food that you can find in your area and so much more. There is no shortage of content to be found here.
Parenting
Something that you would think would be a popular niche on Instagram is parenting. However, this is actually a commonly searched niche. A few years ago, people would go out and buy all these different books on parenting in order to make sure that when their baby arrives, they know exactly what they are doing.
These days, it’s as simple as going onto Instagram and looking up an account that could help you with everything. In this niche you can find everything from how to hold your baby, what you should be feeding them, to even fun names that you could consider.
