Bloggers are always looking for ways to grow their blog(s), and one thing you might not have considered is PPC advertising. In this post we are going to look at PPC advertising and how it could benefit your blog.
What is PPC Advertising?
PPC (pay per click) advertising is a form of internet marketing that allows marketers to pay for the placement of their ad on search engine results pages.
PPC advertising lets companies show ads to users with the goal of driving potential customers to their site.
These ads are typically text ads, but they can also be in other formats such as video, images, or display ads.
The main advantage of PPC advertising is its ability to target specific groups of people who may be interested in a company’s products or services. By using keywords and demographics, marketers can get more precise about who they want to reach with their ads. We will cover these advantages below.
SEO vs PPC
SEO, search engine optimisation, is a long game. Whilst it can bring in very valuable traffic, it takes awhile for blogs and blog posts to gain traction and rank.
That is why some bloggers turn to PPC first or use alongside SEO as part of their marketing plan.
You can use a combination of both organic and PPC advertising to create a more concrete marketing strategy that will be more effective. As we've already discussed, organic SEO is a long-term game. It takes time to build up your industry authority and get people hooked on your business. In the meantime, you can use paid advertising to help you reach your target audience.
Disadvantages of Using PPC for Bloggers
PPC advertising is an efficient way to make the most out of a limited marketing budget. However, it has some disadvantages that bloggers should be aware of.
The first disadvantage is that PPC ads can have a very short lifespan. This means that if the blogger wants to change their ad, they will have to wait for a certain amount of time before they can do so again.
The second disadvantage is that PPC ads are not as effective as organic blog posts in terms of traffic generation and conversion rates.
Bloggers might not know much about PPC, leading to costly mistakes along the way. That's why using a ppc agency might be beneficial.
Of course, PPC ads will need to be paid for, which new bloggers may not have the budget for. Don't forget to use a click fraud prevention software so you aren't paying for fraudulent clicks.
Advantages of Using PPC Advertising for Bloggers
Advertising on social media channels is not enough anymore. Many new bloggers are finding that they need to start with paid advertising if they want to get the best results.
There are many reasons why it's important to use PPC ads for your blog and one of them is that you can target your audience and find out what they like.
You can also use this opportunity to test different types of ads and see which ones work better for you and your blog.
Another advantage is that you can track your ROI when using PPC ads which makes it easier for you to decide whether or not it's worth continuing with them. .
Paid advertising is also a great way to make sure you're present on the right websites, like those that are likely to bring in your target audience.
