It is no secret that I love selling on Vinted. When you’ve completed more than 2,000 transactions on Vinted and earned over £10,000 from selling secondhand items, you quickly learn what works, what doesn’t and what makes buyers press that buy button without hesitation. I’ve experimented, tweaked, tested and refined my approach over the years, and one truth has become crystal clear: your Vinted description can make or break your sale. Photos attract attention, but the description builds confidence. It’s the moment where a buyer decides whether they trust you enough to purchase.
What Is Vinted?
Vinted is a popular online marketplace where you can buy and sell pre-loved clothing, shoes, beauty items, accessories and more. With a huge focus on sustainability and affordability, it has become a favourite for people looking to refresh their wardrobe without spending a fortune.
Whether you’re decluttering your home, clearing out the kids’ wardrobes or starting a reselling side hustle and selling on Vinted for profit, understanding what sells best on Vinted will help you make smarter choices and increase your earnings.
Why Your Vinted Description Matters
In order to make more sales on Vinted, your Vinted description matters more than most people think. When someone clicks on your listing, they’re already interested. At that point, they’re looking for reassurance. They want to feel confident that the item is exactly what they expect, that it will fit and that the seller is trustworthy. A clear, well-written description gives them that confidence in seconds.
Over the years I’ve completed more than 2,000 transactions on Vinted and earned over £10,000, and one pattern shows up again and again. Listings with thoughtful descriptions get more favourites, more messages and more sales. A strong description reduces uncertainty. It answers questions before buyers even think to ask them. It also cuts down on low offers, since people feel they have enough information to justify the price you’ve set.
Your description also matters because Vinted relies heavily on search. The more accurately you describe your item, the more often your listing appears in front of the right people. A few extra details, written naturally, can make your item show up in searches it would otherwise miss. When you combine clear wording, helpful details and a friendly tone, you stand out immediately in a sea of rushed listings.
Ultimately, your description is where interest turns into action. It’s the moment your buyer decides whether to buy or scroll past. With a little extra care, that decision becomes much easier for them and far more profitable for you.
Don’t forget that your photos on Vinted matter too!
What to Put in Your Vinted Description
You might have listed some of the best things to sell on Vinted, and wondering why they still aren’t selling. A strong Vinted description is simply a clear, friendly explanation of what you’re selling. Buyers want to feel informed, reassured and excited, so it helps to cover the key details in a natural way. Start by describing the item itself, including the brand, size, colour and fit. If the fabric has a particular feel or weight, it’s always worth mentioning. Little details like “soft cotton”, “lightweight linen blend” or “stretchy ribbed knit” help people picture the item properly.
Because Vinted sizing can be unpredictable, sharing measurements in your description is one of the most effective things you can do to reduce questions and increase conversions. A simple note that includes pit-to-pit, length, waist or inseam measurements gives buyers confidence that the item will fit. It also shows you’ve taken care with your listing, which helps build trust.
You can also encourage buyers by sharing how the item can be worn. Something as simple as “perfect for holidays”, “ideal for layering”, or “great for work-from-home days” adds inspiration and helps people imagine the item in their wardrobe. If you come from a pet free or smoke free home, mention it naturally as part of your description, since many buyers specifically look for this.
It’s also important to be completely honest about the condition. If something has been worn only once, say so. If it has minor flaws, describe them clearly. This level of transparency actually helps you sell faster, because no one likes surprises and honest listings often attract repeat buyers.
You might also like: Vinted username generator.
Do Keywords Work on Vinted?
Keywords absolutely matter on Vinted, and they’re one of the easiest ways to help your listings appear in search results. When someone is browsing for a “Zara floral midi dress size M”, Vinted is scanning thousands of listings to find the closest match. If you use natural, descriptive phrases in your Vinted description, the platform has a better chance of understanding what you’re offering.
For example, instead of writing something vague like “lovely dress”, a stronger and more searchable version would be “Zara pink floral midi dress in size M, ideal for weddings, holidays or summer events”. You’re still writing as a human, but you’re giving the system the information it needs to match your listing to buyer searches. Adding the brand, colour, size, style and potential occasions helps you appear more often without forcing anything or sounding robotic.
How to Write a Good Vinted Description
A good Vinted description feels helpful, honest and easy to read. Buyers don’t want to wade through long paragraphs, but they also want enough detail to feel confident. The best descriptions include all the essential information upfront, then smoothly answer the common questions buyers ask.
Explain what the item is, describe how it fits, share the fabric and measurements, mention the condition and add any useful notes about how it can be worn. If you’re selling because the item no longer fits or simply isn’t your style anymore, a simple sentence saying so helps your listing feel more relatable. Buyers like understanding the story behind the item, even if it’s brief.
Read more Vinted tips.
How Do You Write a Good Product Description?
Whether you’re selling on Vinted or anywhere else, a good product description paints a clear picture without overwhelming the reader. It should help the buyer imagine themselves using or wearing the item and reassure them that they’re making a smart choice. It’s always worth removing doubt wherever you can. If something runs small, mention it. If the colour is slightly different in real life, describe it. These tiny details go a long way towards smoother transactions.
How to Write an Effective Item Description for Secondhand Clothing Platforms
Secondhand buyers are confident, savvy and intentional. They want to know exactly what they’re getting, especially when it comes to clothing. This is why full, descriptive sentences often work better than lists. Instead of listing “linen blend, blue, oversized”, try writing “This oversized blue shirt is made from a soft linen blend that feels breathable and easy to wear.” It’s the same information, but the buyer gets a much clearer impression of the item.
You can strengthen your descriptions further by mentioning texture, weight, drape and how the item sits on the body. If it’s ideal for specific occasions such as work, holidays, nights out or school runs, say so. These subtle additions help buyers connect with your listing.
Do Hashtags Work Well in Vinted Descriptions?
Hashtags can work, but not in the way people often expect. Vinted doesn’t use hashtags the same way social media platforms do. You won’t get extra visibility simply by adding #dress or #vintage. However, hashtags that include searchable keywords can help a little, as long as they match what real buyers actually search for.
For example:
#zaramidi
#pinkfloraldress
#size12women
#summerweddingguest
These work because they mirror natural search behaviour. But long lists of hashtags are unnecessary and can look messy. Use one to three meaningful, relevant hashtags at most, and only if they genuinely add clarity to the listing.
Vinted Description Template
Here’s a full-sentence Vinted description template you can use whenever you’re listing a new item. Simply fill in the details and personalise it as needed.
“This is a beautiful [brand] [item type] in [colour], and it comes in a true-to-size [size]. It has a [fit] fit and is made from [fabric], which makes it comfortable and easy to wear. I’ve added measurements below to help you check the fit, as Vinted sizing can vary between brands.
The condition is [condition], and I’ve described any small flaws honestly so you know exactly what to expect. This piece is ideal for [occasion], and it comes from a [pet free/smoke free] home.
Measurements: [add measurements here].
If you’d like to bundle multiple items, I’m always happy to create a discount.”
Be sure to tweak it and then add it to the notes section on your phone.
Start Tweaking Your Vinted Descriptions Today
If you put a little extra care into your Vinted description, you’ll see the results far quicker than you might expect. Clear details, natural keywords and honest information help your listings stand out and make buyers feel comfortable choosing you. I’ve learned through thousands of sales that small improvements really do add up. Once you start writing stronger descriptions, your items get more views, more favourites and more sales without any extra effort.
Take a few minutes with your next listing and give these tips a try. With the right description, you make it easy for buyers to say yes, and that’s how you build steady, reliable sales on Vinted over time.
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