If you want interested customers to attend your webinar, you need to promote it well. It's not enough to get as many sign-ups as you can, though. You need to focus on the right target audience, as this will bring you a higher conversion rate.
Contrary to popular belief, promoting a webinar funnel is not as daunting as most people think. Yes, even beginners like you can do this successfully without spending a lot of money.
Here's how to do it.
Make Your Webinar Known to Your Circle
It's good to start small and simple. Before you try to draw other people to your webinar funnels, your first step should be to reach out to your circle first.
That means marketing your event to people you know — your family, friends, and colleagues. From here, you can further improve your sales funnels by targeting your social media followers and current contact list. Although they might not be the ideal leads, they might actually take you up on your offer.
You can even ask these people to share your webinar link with other people who may be interested in attending. Who knows? They might bring the traffic you need for your webinar funnel.
Use Social Media to Find Your Ideal Webinar Attendees
The next step is to find the people who fit your webinar sales funnel customer profile. After all, they are all over Facebook, Instagram, Reddit — it's just a matter of knowing where they hang out.
To zero in on your leads, you need to:
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- Join Facebook groups that are related to your product or service.
Whenever you do so, make sure to follow the group's rules, lest you want to be kicked out right before getting the chance to market your webinars.
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- Use the proper keywords for every post or upload.
Use keywords that your leads use when searching these platforms. This will drive traffic back to your landing page.
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- Use hashtags in your Instagram or Twitter posts.
Similar to keywords, users follow hashtags of topics they value. Utilizing such will help you build a following that goes straight to your webinar funnel.
Write SEO-Friendly Posts that Promote Your Webinar
It's not enough to write a blog post for your campaign. You need to make sure that the content is optimized so that your attendees can easily find them on the web.
Good examples of SEO-friendly posts include:
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- A cliffhanger summary of your free webinar
Keep people interested in your webinar. Remember, you don't want to give away everything during the promotion!
By giving an intriguing preview of your pre-webinar, more followers are going to sign up on your registration page.
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- The points you are planning to explore in your webinars
Like a cliffhanger summary, these points will help in marketing your webinars. Before you know it, you'll find promising clients on your landing page.
Apart from posts, you could also use an image or video to your advantage. Just like writing a blog entry, it's all about using the right keywords and hashtags for this update.
It's also vital to include a solid call to action or CTA in whatever entry you make. Remember, if you want to drive them to your webinar landing page, you need to tell them how.
Create a Webinar Funnel Through Other People's Audience
When you host a webinar, you can promote it by wooing other people's audience. That means gracing other webinars, speaking in various podcasts, or writing guest posts.
As you do so, try to remain within the scope of your webinar niche as you want to establish yourself as an expert in the field.
Even though these activities involve some effort, they're efficient ways to fill your sales funnel. Through this, you can post a link to your live webinar and generate an email list of clients who will attend your presentation.
It's like tapping into a new treasure trove of clients — one that you won't be able to check without the help of other people's audience.
Launch Facebook Ads
Although this is not a free way of building your webinar funnel, launching ads work well in the end. That's because when you create a promotion, you can choose the clients who will see them. You have the option to promote your online ad to those who will most likely convert.
Most importantly, you can set a budget, especially if you're a new host with limited funds. You can start with a mere $5 if that's what you have for now. As the price is very low, you won't end up spending a lot of money on worthless leads.
As mentioned, you can quickly draw webinar clients to your registration page. It's all a matter of going to the right venues and creating a strong CTA.
And when you attract people from this venue, remember to lead them to a thank you page. It's also good to send them a reminder email to make sure they’ll attend.
