The freelance is becoming mainstream, now more than ever. Freelance gives people a lot of freedom. Freelance is now attracting a lot of skilled professionals who want to do something on their own. In the recent pandemic, many people started their blogs. According to an estimate of Experts, 1.7 billion websites on the internet at this time, around 600 million of these websites are blogs.
The trend of freelance is further enhanced during the pandemic as people started to look for earning opportunities from their homes. Freelance websites saw a rapid upsurge in users that registered on these online marketplaces. The freedom, flexibility and efficiency of freelancing have made it an attractive choice for fresh and veterans alike.
So, a freelancer uses his/her specific skills to do a task for an organization or an individual client. There are numerous categorize in the freelance world. We will talk about freelance writing and how to write exceptional blog posts that inspire readers.
Writing is a highly specialized skill, and no two people write alike. But here's the catch, some essential roadmaps help to create an astounding piece. Writing is the product of thoughts, observations, vocabulary, and ability to arrange all these sentences.
To captivate your audience's attention (readers in case of blogs), you should know how to write for the internet audience and how to rank in search engines. So, there are two general consideration or rules for blog writing.
- Understand the audience in your niche
- Make the content SEO friendly.
Here are our excellent tips for best SEO writing.
Think before writing
You might have encountered a very frustrating thing while searching for content on the internet that the text is different from the title or misaligned at best. The reason behind this is a mistake that bloggers keep on writing just for the sake of putting content out on the blog.
Neither is this approach SEO friendly nor retains any traffic—the Bounce Rate of the websites increases due to ill-conceived content on the website. Since the Rank Brain update, Google automatically de-rank such pages that do not offer the reader value.
Before you start typing, choose a comfortable place, think about what you are going to write, research about the topic of your blog post, extract facts and use the internet.
Think from the audience perspective rather than just typing what comes to your mind.
Make your blog post structured.
From an SEO perspective as well as audience perspective, it is essential to give your content sort of a structure. It will allow the search engine to understand what you have covered in the blog post and rank your content as per the search intent.
A typical structure for the blog post can be as follows.
Introductory Paragraph: Start your piece with a well-versed introduction. An introduction can contain a summary of the content and communicate the basics of the topic with the audience.
Table of Contents: The contents table is an essential part of the content structure, especially if it is lengthy and contains various subheadings. It will help the search engine understand the content on the page. Also, users can easily navigate through the document.
Body: The central portion of the content that contains a significant portion of the content is written in the body. Make sure to distribute your content into multiple paragraphs.
Conclusions: End your content with some sort of concluding remarks. It can either be summary or a conclusion of main ideas.
Divide your content in chunks
Sometimes great content fails to grasp the attention of readers. The reason is that information is not structured and looks like a big block of text.
A single block of text will avert anyone because the information is not digestible. The best tips are to make short paragraphs. Follow these tips to make your content more comprehendible.
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- Create headings and subheadings
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- Keep the sentences small.
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- Make sure that you use multiple paragraphs in heading and subheading.
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- Avoid using a lot of passive voice sentences in the content.
Paragraphing is not only essential for the visitors; it is also an important ranking factor. The ranking algorithm of Google looks for the header tags and sub-headers to identify what sort of content is present on the page.
Make proper headings
Use the focus key phrase or Keyword in the heading or subheadings. Keeping the headings short and crisp will help you retain your audience. Using key phrase or Keyword in the headings and subheadings will help you rank your page better.
Transition words are helpful.
Transition words let your readers understand the link between sentences and ideas. For example, if you are writing about a 3-step process, then using words like; firstly, and at last, can help your audience understand the link between the various points you are making.
Also, using signal words plays an essential role in making sure that your readers comprehend the content you are trying to deliver. Signal words include, however, similarly, for example, etc.
Use bullet points and lists
While structuring your content, you will encounter many instances where you will have multiple items that you need to jot down. Stuffing such lists, items and points that can stand out and are essential will make the blog post not so handy.
If multiple items or steps are involved, it is advisable to make a numbered list or bullet points.
Length of the article matters
The minimum number of words recommended for an article is 300. An article with a lesser number of words will confuse the search engine about the web page's credibility and content.
Google prefers longer content, but if the content is way too long, it might scare the users, and you will end up back to the square one. So, try to optimize the length of your blog post by keeping the word count between 500 – 1500 words.
Internal linking is key in SEO
Internal linking helps Google better understand the index of all your sites and its pages. Internals links are the URLs or hyperlinks of the different pages or content of the same domain. These are not external links that connect the content to other sites or domains.
Strategical use of internal links can enhance the page rank and send the page's authority to important content of the site. It is crucial for a higher ranking in Google.
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About the author:
Author Bio:
Basit Ali is an Entrepreneur, marketer, and writer. Basit works as a content marketer at Cognizantt and working on the projects like Essays.uk and Research Prospect. where he revises marketing content, improves email marketing, and works with marketing interns and customer service providers. His writing goes beyond traditional tech domains and includes interactive tips that are implementable in the world today. You can follow him on Facebook , and LinkedIn.
