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How to earn a passive income from Mediavine

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With bloggers looking to diversify their income, and of course, make more money, Mediavine has been mentioned a lot recently. I have now been working with them for a few years and I haven't looked back since. In this blog post I want to share my experiences with earning a passive income with Mediavine, as well as everything you need to know about joining them.

How to earn a passive income with Mediavine

Who are Mediavine?

Mediavine are a full service ad management company for content creators.

What does this mean?

The display adverts that you see on my blog are provided by Mediavine. After applying and setting it up once, they deal with everything and pay me once a month.

However, they offer more than this! They truly put bloggers and their content first, with a supportive Facebook group, their willingness to evolve and the very nice rates they pay.

What are display adverts?

Display advertising is one of the money ways that bloggers make money.

They are adverts that incorporate images and texts on a specific page, as well as video, audio and animations.

Content creators, many of them who are bloggers like myself, rely on display advertising to generate an income.

Adverts create a passive income

I will be the first to admit that having adverts on a blog can sometimes take away from the readers' enjoyment, however, they can also create a great passive income.

A passive income is where you earn money without having to exchange your time.

For instance, your blog can be earning money from adverts whilst you sleep – making it a passive income.

Is it worth joining Mediavine?

Everyone's experiences will be different, based on their blog's content, page views, impressions and so much more.

However, I am now earning more per day from Mediavine than I would earn in an entire month with Google Adsense.

During that time my blog traffic has hovered around the same mark, give or take 15,000 page views per month.

Other bloggers I have spoken to are matching their full time job's income from Mediavine adverts.

Mediavine have been fundamental in helping my business to earn over £100,000 in 2018 and I wouldn't be without them. 

In one short word: yes! It is worth joining Mediavine if you are a blogger.

Related posts:

How to join Mediavine

Mediavine have some requirements when it comes to applying to their network.

The main one is that you need to be receiving 50,000 sessions per month (not to be confused with page views).

Screenshot from Google Analytics showing sessions compared to users and page views

Once you have had one month where you have received at least 50,000 sessions (according to Google Analytics) you can go ahead and apply for Mediavine here.

In a recent change, your second website also needs to hit 50,000 sessions to be accepted on to Mediavine. 

Other cool Mediavine benefits

Mediavine have some really cool features and benefits that you might want to make use of.

They have an active Facebook group that you can join once you have been accepted into their network. This group has bloggers from different niches, often helping each other out and sharing each other's content.

Another great advantage is that you can turn off adverts in certain blog posts. I have decided to turn off in-content adverts on my sponsored posts to make it a better experience for any brands wanting to work with me. This is really easy to do.

Another great benefit is the Mediavine annual bonus. You start off with 1% of your earnings for the first year, and this increases by 1% every year. This is a completely free bonus to reward you for using Mediavine.

Mediavine also want you to earn more money, so they will give you lots of advise for optimising your blog and content to get the most money.

How to increase your sessions to apply for Mediavine

In order to apply to Mediavine you need 50,000 sessions per month. 

We know what page views are, but what are sessions?

Google Analytics defines a session as a group of interactions that one user takes on your blog within 30 minutes. For instance, if someone comes onto your blog and visits a few pages, everything they do within those 30 minutes counts as one session.

By increasing your page views, your sessions should increase too.

Wondering how to increase your page views?

Check out 10 ways to get more traffic to your blog.

I don't have 50,000 sessions, are there alternatives to Mediavine?

If you aren't at 50,000 sessions yet but you are working towards it then you might want to consider alternatives to Mediavine in the mean time.

The first alternative is to simply not place any adverts on your blog. As I mentioned, I now make more per day with Mediavine than I received in an entire month with Google Adsense, so you might want to consider waiting until you have reached the Mediavine threshold.

However, if you want to start earning some advertising revenue and get your audience use to seeing adverts on your blog, you might want to consider using Google Adsense alongside Media.net. You can also get yourself a 3 month bonus with Media.net by clicking through here.

Start your blog in just 7 days

I love the freedom that blogging gives me, and I have been lucky enough to generate a six-figure income from blogging. Over the next 7 days I want to help you with not only the technical aspects of starting a blog, but also deciding why you should blog, how to launch and how to make money from your blog. Best of all, this challenge is totally FREE! Sign up here.

How bloggers can create passive income with Mediavine

23 responses

  1. Dear Emma,
    Thank you so much for this in depth look at Mediavine. We’re happy you’re happy being a Mediavine publisher, as we’re definitely glad you’re with us!
    We have the 25k sessions within a 30-day period threshold because below this level of traffic, the ad income generated is not worth the impact ads have on user experience.
    As publishers with our own sites, we believe that good digital advertising is finding the balance between user experience and income. We do everything we can to avoid the most annoying ad practices so no pop ups or autoplay.
    We’re here to help you optimize so always feel free to email us with questions at publishers@mediavine.com.
    Here’s to a great 2018!
    ~Jenny, Mediavine Marketing Associate

    1. Hi Jenny, thank you so much for taking the time to comment and explain the 25k sessions more. I love recommending Media Vine as an ad agency.

  2. Hi Emma, thanks for this very useful information. I only started my blog last month so I have a long way to go to get my sessions and pageviews up.

    Thanks to Jenny for the extra insight.

  3. Hello Emma,nice post. Does the location of the 25 000 sessions matter? I have heard bloggers say they were not accepted because they had alot of traffic from India and Thailand?
    Are you allowed to have banner ads from advertisers not working through medivine on your site if you are using mediavine?
    Thank you

    1. I’m not sure to be honest. It’s best to get in contact with Media Vine directly.

    2. Hey Campbell,
      I’m Amber, one of the co-founders of Mediavine. Location does matter, because the advertisers we work with are looking for a primarily English-speaking audience.

      We also run an auction for each ad position, with a “reserve price”, or “floor”, set on that auction.

      We don’t do backfill or waterfalls, because they slow down your site and cause advertisers to cherry pick how much they pay you. Instead, we require exclusivity to force them through one funnel, so that they must compete against each other.

      But if the price they’re willing to pay is below our floor, we simply collapse the ad so that the site is faster – it’s as if it doesn’t exist.

      So if your traffic is all from areas where they’re unwilling to meet our floor price, you’d basically not be monetizing a big chunk of your traffic.

      That’s not fair to you, and so we won’t lock you into a contract if we know that’s how the advertisers are going to react. I hope that helps!

      1. Dear Amber,

        Do you take into account the age of the domain? Mine is relatively new and I drive most of my traffic from social media platforms. However I haven’t opened yet an Adsense account. My question is: Can I be accepted to Mediavine even though I don’t have Adsense account? Thank you.

  4. Hi Emma,

    Given the niche of your blog, how much is your eCPM with MediaVine?

    Is it better or worse than the Google Adsense?

  5. Hey Emma thank you for writing such a wonderful article. I would be very interested to know a rough ballpark figure of how much you’re making from Mediavine. I’ve been stuck in an adsense loop for years now and the payouts are underwhelming to say the least.

    1. I’m making a lot more from Mediavine then Adsense, and they are all so nice!

  6. I’m happy I found this article! I’ve begun looking into ad networks and have heard great things about Media Vine. Thanks for the post 🙂

  7. Hi I am 800 sessions from qualifying for Mediavine (24.2K). Can I apply now or do I need to wait until the number of sessions on my Google Analytics reaches 25K? Thanks.

    1. Hi Judith, well done! I don’t know how strict their requirements are but you can always reach out to them.

  8. Hi and thanks for the great in-site into mediavine. I recently started my keto niche and fitness blog and have not reached the required 25000 threshold.

    I have no idea how I can acquire good traffic from US but hopefully should hit that mark soon.

  9. Thank you Emma.
    I got answers to all the doubts regarding Mediavine. This article was really informative and to the point.

Picture of Emma Drew

Emma Drew

Emma has spent over 15 years sharing her expertise in making and saving money, inspiring thousands to take control of their finances. After paying off £15,000 in credit card debt, she turned her side hustles into a full-time career in 2015. Her award-winning blog, recognized as the UK's best money-making blog for three years, has made her a trusted voice, with features on BBC TV, BBC radio, and more.

Well done