Mail merge helps us all save time and energy. It's a way of creating a number of documents which are personalised for each of the recipients. This makes the correspondence feel like it's written directly to the individual. Using a data source as simple as a name field, you can change the ‘Hi everybody' to ‘Hi Jessica' or ‘Hi Barry'. The rest of the letter or email can be exactly the same, but that one changeable field helps to create a feeling that the information is directly meant for the reader and they're valued. They're not just receiving it because they're on a mailing list. So how can bloggers go about using mail merging and why should they as well? Let's take a look.
Incorporate Mail Merge Into Your Inbox
One of the easiest ways of using mail merge is by incorporating it into your inbox. Using your actual email account to quickly personalise. If you use Gmail, you can bring your mailing list to life with mail merge. Tools such as the Mailtrack mail merge allow you to conveniently use the email system you know and are used to, taking it to the next level.
Integrating with the applications you already use, it's easy to get to grips with, seamless infact. Select a file that you've saved in Google Drive, such as a Google Sheet or Google Doc and start filling in the blanks to make your message personalised. GMass actually provides lots of documentation should you need any help to walk through the process.
Gmass Benefits
There are many benefits of installing and using the Gmass mail merge tool. These include the message personalisation we've mentioned, as well as scheduling, custom reports, open tracking, click tracking and even breaking Gmail's sending limits. The last of these is actually really important. The tool will detect if you're trying to send out to more people than Gmail allows. It will then automatically send those emails out over a space of a few days. Yes, without you having to do anything! This means everyone on your list will get their personalised communication with no issues.
Making that mail merge you want your potential customers to receive is an art. It's a craft to master. With Gmass, you can work in test mode to see exactly what will arrive in those inboxes of those on your mailing list. This allows you to review it and adjust until you're 100% satisfied with your design and copy and you hit the send button.
Mail Merge For Bloggers
As a blogger, you might have freebies that you've created which will attract people to your site to download them. You might even have written eBooks or online courses which help handhold people through setting up profitable blogs or getting to grips with affiliate marketing. The freebies are the perfect way to get people to sign up for your mailing list. Once they have, you can mail merge their details and promote the products that you sell. Use this awesome tool and you can take your mail merge from decidedly average to utterly fantastic.
