A website audit is when you examine a website’s page to determine its performance before a website redesign or technical SEO checks during development. Therefore, auditing your site can let you know whether you are getting the expected traffic goals and if not, you tend to find solutions to assist in increasing its performance.
This can offer you an opportunity to check the robustness of the website’s infrastructure, technical framework, and check the friendliness of the website to search engines. This post explains the top benefits of doing a website audit.
Conversion rates
The truth is that everyone desires an internal audit to help you improve the conversion rates. Ideally, a website audit needs to check your key landing pages as well as their design, calls-to-action, and content to make sure that they optimize conversions.
As you can see, this is not a simple process because it can sometimes take even a couple of months to test and track these factors. In this way, you can determine what is working for your site. But through proper planning and implementation, there is a good chance that an audit can lead to more conversions to give you a higher ROI.
Better SEO
SEO continues to change significantly in recent years. Think about this, Google makes almost 500 changes to the algorithm each year, so what is now working can be different from what will work the next year.
Therefore, great SEO should always consider offering the best user experience before satisfying the search engines. When you focus on users like at Organik Web, it can protect you from regularly assessing every SEO detail. Remember that Google desires to serve only the best websites, so if your user experience is bad and has more bounce rates, it means repeat visitors can be quite low.
This is the data that Google always uses against you. A great website can examine your SEO and how it affects your user experience so that you get a good balance to make Google and your users happy.
Enhanced usability
The functionality and design of your site can be limited only by your imagination. Also, this can be determined by the team of experts you get to execute your ideas. But an overly complicated design, too much information, and busy web pages can be bad for your site.
If your site doesn’t inform your visitors that they are in the right place and is not concise and clear, they can leave quickly and may never visit your site again. So a website audit can assist you to find the areas of your website that need to be simplified. In this way, you can figure out the best structure, content and functions that are good for your users.
Hence, you need to have a website audit to check various factors. These include time on site, bounce rates, page views, and many more. These are crucial areas that can improve and give better search engine indexing.
