The holiday season is fast approaching and Christmas time is a busy time for many businesses. If you run a company that is reliant on the festive season, you need to find ways to maximise your sales whilst utilising your time in the best possible way. One of the best ways to get sales and keep in contact with your customers in the run up to Christmas is by landing in their inboxes. Obviously you don’t want to be sending individual emails as by the time you have done that it’ll be New Years Eve! You need to find ways to use automated processes and free up your time so you can be doing other important tasks. Let’s have a look at how to send mass emails, quickly, easily and effectively.
What Is Mail Merge?
How do you go about sending emails to lots of people at once? You need to use mail merge. Mail merge is an automated way to pulling information together, inserting it into your email template and getting it personalised for all your customers. This means you aren’t manually entering each bit of information over and over again. With the click of a button you can ensure that the emails landing in the inboxes of your customers are addressed to them. The information that you can collected from mailing list sign ups or have collated from customer sales can be used and inserted into the email template. One of the best things is that it sounds complicated, but it’s really easy! It’s such a simple way of sending mass emails.
Use The Email You Already Have
There are hundreds of thousands of people all over the world using Gmail for their everyday email service. When you start up a business, using systems that you are already used to is much easier than learning to operate new ones. This is why it’s fantastic that you can use Gmail mass emails directly on the platform you are familiar with. GMass allows you to actually create these mail merges within the system you understand and send mass emails at the click of a button. It is one of the most popular extensions in the Chrome browser and is even used by top companies like LinkedIn.
Grow Your List & Grow Your Business
Once you know how to send these mass emails, you should start seeing a higher click though rate to your business website and on those affiliate marketing links you include. The more custom that comes your way the more time, effort and money you can dedicate to his area as you will see it is one that works. You need to grow your mailing list. Think about ways to do that. Maybe via instore offers like fill in a contact form and get a free coffee. Get the information you need from your customers and grow your business.
So what are you waiting for? Now is the time to embrace mail merge and keep in touch with your customers on a more frequent basis. Whilst also making them feel like you are talking directly to them by using the mass emails technology. Start getting your festive campaigns in order today and you’ll soon be able to schedule emails to drop into inboxes over the coming weeks. Have a very Merry mail merge!
