Getting reviews on Amazon is really important. Reviews help with visibility in Amazon’s algorithm, they build trust with potential buyers, and they help shoppers make informed decisions about whether your book is right for them.
The more genuine reviews your book has, the easier it can be for new customers to feel confident enough to hit that buy button.
So how do you actually get reviews?
The simplest way is to ask inside your book. Add a page at the end with a friendly message asking readers to leave an honest review if they enjoyed the book. Something simple like:
“Enjoyed this book? Honest reviews help small creators grow and help other shoppers decide whether this book is right for them. Thank you so much for your support.”
A lot of readers simply won’t think to leave a review unless you remind them.
Another option is to provide advance review copies (ARCs). This is where you give a digital copy of your book, such as a PDF, to interested readers in exchange for an honest review. This works particularly well for things like colouring books, journals, and niche guides. If someone received a free copy, they should make that clear in their review.
You can also build relationships with relevant communities. For example:
The key is finding people who are genuinely interested in your topic, rather than trying to game the system.
If you already have an audience, whether that’s a blog, newsletter, social media following, or Facebook group, you can absolutely invite people to check out your book and leave an honest review if they buy it.
One thing I would strongly avoid is trying to buy fake reviews or use dodgy services promising hundreds of five-star ratings. Amazon is incredibly good at spotting suspicious review activity, and it’s simply not worth risking your KDP account.
Reviews are a long game, just like KDP itself. Focus on creating books people genuinely enjoy, politely ask for feedback, and let your reviews grow naturally over time.