If you’re considering selling CBD online, you’re in a great market! The CBD industry is growing at unprecedented rates with some financial experts estimating that it will reach $22 billion in sales by 2022. The popularity of CBD continually grows as people begin to better understand it and the laws that surround it.
CBD gummies are among the best-selling products in the industry. They can be made in isolate, broad-spectrum, or full-spectrum strains, containing zero or 0.3 percent THC. This means that these gummies won’t get your customers high, and you don’t have to worry about the same legal struggles as other cannabis retailers although you may need a cbd payment processor.
Additionally, CBD can be sold legally online throughout the United States as long as the THC content does not exceed 0.3 percent. This means you could potentially start a profitable business selling CBD gummies without leaving your couch, so to speak.
If you’re interested in this exciting retail adventure, here are a few things you need to know about selling CBD gummies such as Purekana CBD Gummies online.
Understand the Laws Around CBD
As mentioned previously, it’s legal to sell CBD online as long as you watch the THC content. According to Penguin CBD, these laws of changed based on several new pieces of legislation like the Farm Bill that slackens laws around industrial hemp farming.
This is very important because there are strains of CBD that contain higher levels of THC—usually those sold in dispensaries where cannabis is legal. Purchasing and selling these strains online would have very harsh legal penalties, not the least of which is jail time for distributing an illegal substance.
There are also some rules about your CBD meeting the requirements of the Federal Food, Drug, and Cosmetic Act. Be sure to brush up on these rules for labeling your CBD to avoid violating laws associated with legally selling CBD.
Additionally, be sure to incorporate your business and apply for a resale license. This will be in partnership with US Hemp Wholesale, which monitors the legal sale of CBD.
You’ll also want to take out proper insurance and build legal protection around your company so that if legal issues arise, you’ll be taken care of. The risks around CBD businesses are lower than they used to be, but they are higher than some other industries, and you’ll want to be prepared.
Find a Reputable CBD Gummy Supplier
If you’re just starting out, the easiest way to sell CBD gummies is to purchase them already made rather than working out how to extract the CBD on your own and develop the perfect recipe for CBD gummies. You can find great suppliers for the product if you know what you’re looking for. Here are some essentials:
The Hemp Source: Good CBD comes from good hemp. You’ll only want to purchase your CBD from wholesalers that get their CBD from USDA farms in the United States. They adhere to preset guidelines for growing hemp that help to ensure its safety and viability.
How It’s Extracted: The best way to extract CBD is CO2 extraction. This is the cleanest and safest method that brings the best result for your CBD oil.
Price: If the deal from a supplier seems too good to be true, it probably is! The CBD gummies might contain very little CBD or have been processed using harsh chemicals and toxins. Research CBD market prices and watch out for suppliers with surprisingly low or exorbitantly high prices. While you don’t want the cheapest option, you don’t want to pay through the nose either.
Reviews: Read posted reviews about a supplier. If there are no reviews published, ask for recommendations. If you’re satisfied with what they have after other best CBD oil retailers have shared their experiences, it might be worth considering.
Third-Party Lab Testing: Ask for a certificate of analysis from a third-party lab before purchasing your CBD from a given supplier. These test results will tell you if the CBD gummies were made from USDA hemp, if the CBD potency is correct, and if there are toxins of which you should be aware. You can also publish these results on your website for your consumers, so they know what’s in the CBD you’re selling.
Open Your Online Shop
When you’ve done the background research and are prepared for sales, it’s time to open your online shop. This, of course, starts with a retail website.
Start by choosing a website platform that you are comfortable using. Shopify and WordPress are among the most popular options because of their ease of use and plugins that come with them. They're so good, that at first choosing between them can be challenging. But if dig deeper, you'll see which platform is right for you. WordPress operates with WooCommerce for your e-commerce needs, and it’s easy to set up and use.
Anyone can set up a retail website with the right online tutorials and basic tech skills. However, it’s not a bad idea to ask a professional. They can offer recommendations on the best websites and turn around your website faster than you’d be able to, usually at a decent price. They might also offer servicing in case your website crashes down the road.
A key part of your online shop is the merchant processer. This is the plug-in to your website that processes cards safely and securely. Unfortunately, the CBD industry has met some challenges in this area. Most popular banks and merchant processers consider CBD as a high-risk business and they often won’t approve sales. Therefore, popular merchant processers like Square, Paypal, and Stripe won’t process online payments for CBD companies.
Square may be removing some restrictions on CBD sales, but there are other options you can try as well. A few options include USAePay, PayKings, Easy Pay Direct, and PayWize. Determine pros and cons of each option to help you process payments safely and easily without risk.
Maximize Marketing
With your shop up and running and your products ready to fly off the virtual shelves, you want to make sure people know about you. The competition among CBD companies is growing, but with the right tactics, you can make the most of your marketing and bring more consumers to your website.
Branding: Start with a strong brand. Your packaging and logo should be recognizable and unique. You might consider marketing to a specific audience as well, such as young college students or aging seniors.
Social Media: Although you can’t blatantly advertise your CBD gummies on most social media platforms, you can build a presence on Facebook, Instagram, Twitter, and other important platforms. Focus on sharing information and building a brand rather than trying to buy ads that might get you banned.
Influencers: Hire influencers to talk about your products and what separates them from the rest of the crowd. This is by far the most effective form of marketing.
SEO: Search Engine Optimization will be your ticket to attracting more organic search results. Through blog posts, keyword research, and link building, you can become a more prominent search term to attract more consumers.
Marketing the best CBD gummies is not an easy business, but you’ll get the hang of the strategies soon enough. Once you get your name out there, consumers will start coming to you.
