Researchers have revealed that the human brain processes visuals 60,000 times faster than text. This is a confirmation that not only does video content help communicate your information and connect with customers, but it does it at a rate much faster than text. Online streaming is one of today's most powerful tools, and most businesses use it to create strong connections with their audiences. This is why online casino platforms like Vulkanbet have been able to increase visitor count through live games. The interactiveness and online communication are perks that have become strongly appealing to players. Businesses can explore more, including product launches, live Q&A sessions, brand tours, and other avenues for more authentic connections. Let's explore more possible ways for brands to leverage this approach in selling their product to customers.
Understanding Live Streaming
Live streaming is one of the newest means of broadcasting information that doesn't require pre-recording or storing videos. It works by sending out videos in real time, which is why it is considered one of the most transparent and authentic communication models for brands and businesses. The realness and unfiltered messages behind such a video help customers see the human side of a company. Ultimately building a sense of trust and loyalty that is profitable for any organization. It is also a proven method of getting users and audiences to catch a glimpse of the inner workings of your brand, showing more of the people, the human element, culture, and values of your enterprise.
Some social media platforms brands use for live streams are Instagram, TikTok, and YouTube. These applications' accessibility has made it easy for both creators and users. Anyone with a mobile device can connect to the internet and access these videos. Compared to traditional video communication methods, we can safely say this model is also cost-effective. Small businesses can start a live stream session with a few devices like a wireless microphone and good lighting. There's also no limit to the number of people these individuals can connect with since the platforms are accessible globally. But as creators grow, many are exploring more control and monetization with OTT solutions for TikTokers and YouTubers that allow them to stream directly through their own branded apps. For example, a fitness coach or beauty influencer can host exclusive live sessions, monetize through subscriptions, and retain full ownership of their content—all without platform restrictions or algorithm limitations.
Advantages of Live Streaming in Brand Marketing
If you are considering the online streaming approach, see some of its prominent benefits. Check these below!
Humanizing the Brand
Consumers are more likely to connect with relatable brands and buy from them in this era. Relatability, in this context, entails creating a personality that makes you an approachable brand to your target market. Hosting Q&A sessions online, behind the scenes on your product or service provision processes, and soliciting feedback are some ways you can utilize live streaming to achieve this. Feedback helps get insight and see things from the customer's perspective. They can consider these comments to make modifications and improve the product. Such content lets you communicate directly with your target market and build trust.
Better Reach and Visibility
Showing up consistently for your business with a constant live-streaming routine is a proven way of building your reach and visibility. According to Statista, a survey conducted on global TikTok users revealed that 6 out of 10 users are interested in branded or sponsored live content. This application is said to be available in 154 countries globally with over 1 billion users. This is just one of the many platforms you can use, with others like Instagram and YouTube capable of pulling more weight. Online streaming on these social media platforms can be a game changer, and you have a better shot at connecting with your preferred audience and building awareness.
Better Storytelling
Live streaming offers a dynamic environment for businesses to tell their brand story and showcase their personality. Existing brands have done this by:
- Introducing their team members;
- Giving a tour of their workspaces;
- Providing day-in-my-life videos and other related content.
These help differentiate companies from existing competitors and build authenticity. There can also be how-to content on using brand products, subscribing to services, and other things that can help users become familiar with the business.
Maximizing Marketing Practices Through Live Streaming
Real-time streaming videos aren't only a solid alternative to traditional TV marketing but have become a highly affordable alternative for growing brands. If you want to make the most of social media marketing in promoting your brand this year, consider having live-streaming sessions in your routine. If you run out of content ideas at any point, you can get your audience to recommend what they'd like to see you put out about your brand. An approach like this also shows that you care about their opinion and gets you closer to creating that relatable brand every customer is interested in.
