While there is a wide range of benefits of starting your own home-based business, such as the ability to be your own boss, set your preferred schedule, and work from where you choose, that doesn’t mean running such a convenient business is challenge-free.
It goes without saying that the success in running a home-based business comes from offering quality service or product to a target market. Indeed, this might sound easy enough, but often new home business owners are erratic and even ineffective in their marketing strategies as they have a lack of knowledge in the area. Having a clear understanding of the latest trends in terms of marketing may help you find your market audience and lure them into buying. To help you effectively market and elevate your home-based business, consider the following tips:
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Focus on a sole product or service, then market it
We understand how tempting it might be to hop over bigger fences and be all things to all people but normally is less risky and profitable to pick a product or two that you can execute and progress with. Let’s take Richard Roy as an example. Richard, a landscaper from New Jersey, started a home-based dog-waste removal business named Dr.Pooper Scooper as he got weary of picking up dog poop from his customer’s lawns. Shortly after, Roy decided to use his truck for advertising.
He painted his truck to look like a Dalmatian, using a lot of signage and then placed magnetic business cards on it. With his moving billboard but joining community groups and using word of mouth, Josh slowly turned what once seemed a nightmare, into a booming business helping 100 customers and making 1,100 pickups a week. Thanks to his success, Roy is now planning to cancel the landscaping business and focus all its energy and determination on his new venture full time.
esign Your Own Polo Shirts for Brand Promotion
One of the most effective ways to market your home-based business is through branded merchandise, and custom polo shirts are a fantastic option. Whether you wear them yourself at events, provide them to employees, or even sell them to loyal customers, branded polo shirts can help increase brand visibility and credibility.
When designing your polo shirts, consider the following:
- Choose Quality Materials – A well-made polo shirt with durable fabric and stitching reflects the quality of your business. Customers and employees will be more likely to wear them if they are comfortable and stylish.
- Keep Your Logo and Branding Clear – When you design your own polo shirt your logo should be prominently displayed but not overwhelming. Placing it on the left chest area or as a small embroidered design on the sleeve can make it look professional.
- Pick Colours That Represent Your Business – Stick to your brand’s colour scheme to create a consistent and recognizable look. Neutral colours with a pop of your brand’s main colour tend to work well.
- Consider Different Printing Methods – Embroidery gives a premium feel, while screen printing is great for bold designs. Heat transfer is a cost-effective alternative if you’re working with a smaller budget.
- Use Your Polo Shirts Strategically – Wear them at networking events, give them away at promotional events, or offer them as part of a customer loyalty program to enhance your brand’s presence.
Investing in custom polo shirts can help establish your home-based business as professional and trustworthy while providing free advertising every time someone wears them.
Be an active social media butterfly
There is no better way of promoting and elevating your home-based business than on social media. Indeed, it is everywhere, and there is no reason why. Social media has evolved from a simple, enjoyable, and efficient way to connect with family and friends to a key source of marketing and growth for home-based businesses.
Social media platforms such as Instagram, Facebook, or Twitter are huge communities where entrepreneurs with similar needs, interests and desires can connect.
With a steady social media presence, you can elevate your business by making valuable contacts, interacting with other business owners, and developing potential business relationships. Not only that, but believe it or not, social media is a sure way to strengthen your brand, attract new customers and build credibility. For instance, having a memorable identity on social media, with a dense number of places where people can easily find you will strengthen your credibility. When potential customers see your reviews and connections, they are more likely to want to do business with you.
Now that you already know a few of the many benefits social media might have for your home-based business take the time to research which strategies and platforms are right for you.
Consider the impact of a good business card
Are business cards still relevant in 2020? Yes, they are as they remain the easiest and fastest way to share business contact information, no matter your niche. Indeed, technology has swiftly advanced over the years, but we can’t help thinking that people are missing a trick with the old trusty business cards. The experts from The Printing House, a renewed Canadian printing service, said that business cards not only add a personal touch, but it also creates a great first impression to your potential business partners and clients.
Passing someone your business card means more than just giving your details to someone-it is also about creating the first appearance. It is exhilarating to hand on a business card to a potential customer, evaluate their reaction and, more importantly, what they do with the business card.
Business cards do create the first impression, do not run out of power, and they are a great way to show your customers that you are truly invested, and you value their involvement.
Find ways to boost sale to your existing customers
Investing time and increasing sales to your current customer is a way lot cheaper than finding new ones. Thus, even though you can’t enlarge the product line, you can increase income by simply selling more of your services or products to your current customers. One sure way to do this is by increasing your volume discount. This might work even better if your products require very little to produce-offering your clients the chance to buy two products for the price of one might boost your sales without further sacrificing your profit.
Another common strategy is to reward those loyal customers by giving them a loyal card or a punch card, which entitles them to a free service or product for every ten items they buy. We often see this strategy at arts and crafts stores and beauty salons, but home-based businesses can use it as well.
Join forces with another business to elevate your business
Most probably, you have heard it dozens of times, but parenting with a company in a related niche is one of the easiest and cheapest forms of marketing existing out there. For instance, if you are planning to open a cidery, you may be able to ask and even convince a local pub or restaurant to partner up with you, sell your products to elevate your business and increase your revenue.
Nancy Tamosaitis, a home-based publicist, for instance, said her New York firm, Vorticom, partnered up with a graphic design company to provide brochures and web design to her corporate PR customers. She mentioned that now her clients are receiving infinitely better services and results-at much lower costs.
Even though you already checked some of these strategies, that does not mean that your business promotion ends here. This is one fun and exciting way to ensure your business longevity, so make sure you want to put yourself out there.
