A business event is such a great way to showcase your company, meet potential new business partners, and find new customers in markets that you might not have considered before. But a lot of time and money goes into planning and putting on a business event so it’s important that you get enough guests to make it worthwhile. It’s important that you put a lot of thought into the event itself, but you need to put an equal amount of effort into marketing the event beforehand. These are some of the best ways to promote your business events.
Post About Past Events
If you’ve had business events in the past, you should start there. There’s no easier way to prove that your business event is going to be a hit than showing people how great the last one was. Getting a lot of good photos is key because you can post them on social media to attract people to the next event. You could even consider hiring a photo booth so people can take their own photos. You’ll get more candid, fun photographs that people take themselves so you can show potential guests that it’s not just going to be a boring, stuffy business event, it’s going to be a bit of fun at the same time.
Email Marketing
Next, you should look at your existing contacts and see if any of them are interested in attending the event. Email marketing is a great way to do this because you should have the contact details of a lot of customers already. Write a few blanket emails and send them out to people. You could even offer a small discount for loyal customers so you can start filling the room a little bit. However, it’s important to remember that you shouldn’t rely completely on this strategy because you’ll only be reaching existing customers and not finding any new ones.
Event Hashtags
Creating a social media buzz is one of the best ways to promote any event, so you need to come up with a good event hashtag. It needs to be something short and memorable and you should start using it on any post that you make about the event. You should also encourage existing customers to post about the event using the hashtag when you send out your marketing emails.
Run Competitions
A free giveaway competition is one of the best ways to spread your message on social media. You can offer to put people into a prize draw if they share your post about the event. That will help you to spread the hashtag and get people talking about it. Just consider the number of tickets that you’re going to give away because if you give too many away, that’s going to have a big impact on sales. You can also run smaller giveaways with free merchandise and products to create a bit more buzz about the event.
It doesn’t matter how much time and effort you put into planning the event itself, it’s going to be a complete flop if you don’t market it properly.
