2 Key Design Elements To Make Your Shopify Store a Success
According to statista.com, worldwide e-commerce sales reached an impressive 3.5 trillion U.S. dollars in 2019. And by 2024, they predict that e-commerce will account for 21.8% of global retail sales.
The question: so, what does this mean for my business?
The answer: if you don’t operate on the world-wide-web, you’re leaving a whole lot of money on the table.
Shopify: an Accessible Ecommerce Platform
Whether you’re already trading via the internet and want to find a more suitable platform or transferring your business online for the first time, Shopify is an accessible and affordable way to achieve your eCommerce goals.
Source: Unsplash
Another plus point is that you don’t even need products to open up a new store. By using Shopify with Oberlo (an online platform to help you get started with dropshipping), you can start a side hustle or new full-time venture. Dropshipping removes the stress of inventory, packaging, and shipping while enabling you to sell worldwide. Exciting, right?
For my next trick, I will show you how to give your eCommerce venture the best chance of success. Spoiler alert! It starts with having the right website design for your Shopify store, and here are two key design elements to consider.
A Design for All Devices
Part of the reason the eCommerce industry is thriving is that shopping online has never been more accessible. You don’t have to be stationed at your desktop computer: unless this is your preferred way to shop, of course.
All you need is a handheld digital device like a smartphone or tablet to easily make an online purchase, anytime, anywhere.
The design of your Shopify store should cater to desktops, laptops, and all digital devices. To cover all bases, look for a multi-purpose website theme that responds to someone browsing via their work PC over lunch or a person scanning their mobile phone while waiting for a friend.
A Design for All Devices in Action
Shopify themes offer desktop/mobile responsive pre-built web templates for most industries (‘Art & Photography,’ ‘Health & Beauty,’ and ‘Toys & Games,’ to name a few). But if you’re looking for something unique to you and your business goals, you can always talk to a Shopify Agency.
When you’re considering a Shopify theme or negotiating with a web designer, the following features should apply to online shopping on ALL devices:
- Customers can easily access the site navigation.
- The images appear correctly.
- Buttons are accessible and easy to use.
- People can quickly scroll through the site.
- The shopping cart experience runs without a hitch.
Get Visual or Lose Business Trying
Think of your Shopify site as a digital storefront, which means it should be as attractive as possible. The idea is to entice people through your digital doors and convert window shoppers into paying customers.
Online shoppers are more likely to purchase from a website with product photos or videos. So your Shopify store should have the capacity to include professional and high-quality images and videos: without compromising on website speed.
When you’re considering a Shopify theme or negotiating with a web designer, other visual media questions to ask include:
- Can you zoom in on photos to get a closer look at the product?
- Can you incorporate GIFS and short videos?
- Are photo galleries (to display different product features) a possibility?
When your Shopify store is designed with all devices in mind and with the capacity to include high-quality images, videos, and GIFS, you set yourself up for the best chance of eCommerce success.
