A lot of bloggers decide to accept guest blog posts. This is a good way to add extra content to your website while also generating money in the process. However, you do need to be cautious because you need to ensure that the content is actually adding value to your readers and not diminishing your SEO ranking. With that in mind, read on to discover some helpful tips on accepting guest posts on your blog.
Create guest post guidelines – There is only one place to begin, and this is by creating guidelines for guest post contributors to follow. This will make your life a lot easier because it will save you from having to go back and asking for revisions. Make it clear what you expect, and state that if a blog does not satisfy these requirements, you may not accept it. This will ensure that you and the guest post contributor are on the same page.
Make sure you only accept posts from relevant businesses – This is where a lot of bloggers go wrong because they accept guest posts from any type of business, even if it has no relevance to their business. Let’s say you run a blog on eco-friendliness and living the green life. If you include posts from companies like 4WD Supacentre that provider solar products, this will enhance the value and SEO ranking of your website. However, if you include content from a company that sells new cars, it’s hardly going to make much sense in terms of relevancy, is it? And this is the sort of thing that can hurt your ranking.
Ask for a draft – It is always a good idea to ask for a draft from a writer. This does not have to be comprehensive. It simply needs to give you a good understanding of what the blog is going to be about and the sort of information it is going to include. This will ensure that your time and the writer’s time is not wasted by them writing an entire article that you don’t want.
Research your potential writer – Before you agree to accept content from a writer, it is a good idea to do a bit of digging online. This will be easy enough, and it won’t take much time. However, you will be able to determine whether this is the sort of person you want to contribute to your blog or not. If the writer does not have a good track record, you may want to look elsewhere instead.
If you follow the advice that has been provided above, you should be able to weed out the good guest posts from the bad. There is no denying that guest blogging is an effective profit channel for bloggers to embrace, but you definitely need to go about it in the right way.